Superette

A sneak peak into the Camilla and Marc office...

2012-02-02T10:11:00.001+13:00

This week we take a little peak inside the Camilla and Marc office! We love the inviting mood board, classic desk, fur throws and tiger print rug. The atheistic of the office reflects the beauty and sophistication of the latest collection. Entitled 'Paper Back Lovers', which takes inspiration from women of style in the 60s & 70s. Ali McGraw, Bianca Jagger, Charlotte Rampling and Faye Dunaway, all women possessed with a sense of strength & confidence and impeccable yet ultimately very personal, style. The stunning 'Pay Back' trench and 'Mr Jones' dress are in-store now and will be online shortly!

We know it is a little early to think about wrapping up in this weather but this jacket gives us one reason to look forward to the chillier months. In 30% tencil, 30% cotton and 40% linen this is simply the perfect combination. Pop is-store or shop online to get your name on one! We must say this little number looks h o t on the racks!

Above: Camilla & Marc 'Pay Back' Trench.

Above: Camilla & Marc 'Mr Jones' Dress.

Beach dash...

2012-02-01T13:40:00.005+13:00

So it's ridiculously hot outside and you have finished up at work early to make a quick dash to the beach? Turns out you're not the only one wanting to soak up as many summer rays as possible and enjoy the outdoors before summers comes to an end. Here's what we are taking to the beach for our mid-week dose of sunshine...

Above: Vans Piedmont Cord Starter, $59.

ATG Travel Bag, $259.

Vans Authentics Grey, $99.

Taschen Helmut Newton 'Polaroids', $110.

Super Eyewear 'Panama L Hav & Crystal' $399.

Havaianas Slim Tribal $39.

Lomo 'Holga' Camera.

NEW BASSIKE HAS ARRIVED!

2012-02-01T13:09:00.001+13:00

Whoop the boxes have just landed and yes we are a tad excited! With new colours such as 'Fairy Floss' and 'Panacotta & Icypole' In store and online soon..we will keep you posted! x

Super Art: Joe Hill

2012-01-31T13:51:00.000+13:00

Talented 3D Street painter Joe Hill has created the world's largest and longest 3D anamorphic street painting in the Canary Wharf district of London. Joe Hill was delighted to not only have broken the record for the largest 3D street painting but also the longest! His work can be spotted all around parts of London as well as around the world and many of them are completed in just one day! Check out some other clever artwork by Hill below...

All images © Joe Hill

To visit his website click here.

2012-01-31T10:29:00.000+13:00

Who attended Laneway Festival yesterday? The sun was shining and all you music lovers were out enjoying the sunshine and the awesome beats. With fantastic performances from Girls, Feist, Gotye, Sbtrkt, The Horrors and many more we couldn't help but be a little excited about it! Obviously to attend such a festival you must have the perfect outfit to match.. heres what we are wearing to the coming summer festivals...

Above: Sass & Bide 'The Captured One' $290.

Above: Bassike Asymmetric Tank $119.

Above: Lindi Kingi 'Festival Bag' $199.

Lindi Kingi 'How Lite' Bracelet $29 each.

Above: Ksubi Hustler 5 Faded Black.

Above: I Love Ugly 'Jonty Pant $125.

Above: Black Noise White Rain Singlet, $79.

Above: Vans 'Era' $99.

We love orange pants!

2012-01-26T14:53:00.000+13:00

Forget drab and boring. This season is all about color and we're not talking about a little splash of colour in your accessories. We're talking pants. Orange/Tangerine pants are this seasons fashion statement. And these H O T Sass & Bide 'Rumour Has It' pants will do just the trick... These hot little things have just hit the racks and will no doubt fly out the door. Pop in and try a pair on or snatch them up online here.

Above: Sass & Bide 'Rumour Has It'

Welcome back to the Friend of Mine 'Tarzan Skirt'

2012-01-26T12:48:00.000+13:00

And a very warm welcome back to the sell out Friend Of Mine Tarzan skirt... This time she is back and even better that ever, in a beautiful black silk we can't figure out wether its our inner jungle instincts or wether this skirt is just too perfect for words. But we are assuring ourselves (after last seasons leopard print number) that one simply isn't enough...of course it we all need the black silk version too... we thought you just might feel the same, check it out below...

Click here to purchase online..

P.s.. How hot does Alexandra Spencer from one of our fav blogs.. 4th and Bleeker look in it! We want!!

Summer Loves...

2012-01-25T14:30:00.001+13:00

We think it is pretty safe to say that summer is FINALLY here, beautiful days and hot afternoons are never far from our minds here are a few things that we are cherishing during these long summer days...

Fresh summer fruits

Tree houses..

Sand Castles...

Water fights...

Long afternoons on the beach

Skating to get yourself from a to b on a hot summers day.

New Arrivals...

2012-01-25T14:10:00.000+13:00

Sass & Bide drop one arrived yesterday and Ponsonby's racks are looking hot! This winter is sure to be a goodie with lots of colour and textures from all your favourite brands... Pop in and see us and we will show you around!

Shop the new arrivals here.

ALL SALE STOCK $199 & UNDER

2012-01-25T12:04:00.000+13:00

(From left to right)

Stolen Girlfriends Club 'Daria' Tee.

Ksubi 'Hustler 5' Boots.

Bassike 'Hidden Plackett Shirt.

Stolen Girlfriends Club 'Dark Days Jacket.

Stolen Girlfriends Club Fantail Dress.

Flux Light Weight Drill Shirt.

Alice McCall 'I Will Not Follow You'.

Sass & Bide 'The Brave Face'.

Black Noise White Rain '1916 Hi Top Rubber Sole'.

Shop the rest of the sale here.

2012-01-24T16:29:00.000+13:00

WOW we can't help but be at the edge of our seats, watching the doorstep for new goodies from all our favourite brands to arrive! Below are a few picks from whats coming.. to ensure that you don't miss our pre-order online here.

Above: Life With Bird Max Zip Tote.

Above: Shakuhachi Fitted Bind Dress.

Above: Alice McCall The Grange Jacket.

Above: Superette Leopard Scarf.

Shop the rest of our pre-order items here.

Stolen Girlfriends Club, Here Lies The Bones...

2012-01-24T10:14:00.010+13:00

How amazing is the latest Stolen Girlfriends Club shoot? Featuring the beautiful Georgia Fowler from N Model Management who never seizes to amaze us. These images make us pretty ecstatic about the collection dropping into stores soon. Stay tuned! x x

Open publication - Free publishing - More superette

World's Largest Swimming Pool !

2012-01-23T15:52:00.000+13:00

If you like doing laps in the swimming pool, you might want to stock up on

the energy drinks before diving in to this one...

It is more than 1,000 yards long, covers 20 acres, has a 115-foot deep end, and holds 66 million gallons of water. The Guinness Book of Records has named the vast pool beside the sea in Chile as the biggest in the world. But if you fancy splashing out on one of your own -- and you have the space to accommodate it -- then beware: this one took five years to build, cost nearly 1 billion, and the annual maintenance bill will be 2 million.

The man-made saltwater lagoon has been attracting huge crowds to the San Alfonso del Mar resort at Algarrobo, on Chile 's southern coast, since it opened last month.

Its turquoise waters are so crystal clear that you can see the bottom even in the deep end. It dwarfs the world's second biggest pool, the Orthlieb - nicknamed the Big Splash - in Morocco , which is a mere 150 yards long and 100 yards wide. An Olympic size pool measures some 50 yards by 25 yards.

Chile's monster pool uses a computer-controlled suction and filtration system to keep fresh seawater in permanent circulation, drawing it in from the ocean at one end and pumping it out at the other.

The sun warms the water to 26c, nine degrees warmer than the adjoining sea.

Chilean biochemist Fernando Fischmann, whose Crystal Lagoons Corporation designed the pool, said advanced engineering meant his company could build "an impressive artificial paradise" even in inhospitable areas. It uses hardly any chemicals.

"As long as we have access to unlimited seawater, we can make it work, and it causes no damage to the ocean."

Jesus!

Happy Chinese New Year, 2012: year of the dragon

2012-01-23T13:05:00.000+13:00

Chinese New Year is a time to welcome longevity, wealth and prosperity and to eliminate any negative chi from the past. This fourteen day celebration is very symbolic, and has many important do’s and dont’s

In Chinese tradition, each year is dedicated to a specific animal. The Dragon, Horse, Monkey, Rat, Boar, Rabbit, Dog, Rooster, Ox, Tiger, Snake, and Ram are the twelve animals that are part of this tradition. In 2012, the Dragon is welcomed back after the 2011 year of the Rabbit. Each of these animals are thought to bestow their characteristics to the people born in their year.

SHIRTS SHIRTS SHIRTS

2012-01-23T12:59:00.000+13:00

It's pretty safe to say that you can never really have too many shirts! And now that its sale time what better time than to stock up? These awesome J.A.C.H.S shirt have been priced down to $99!

Above: J.A.C.H.S 'Cruz' Shirt NOW: $99.

Above: J.A.C.H.S 'Tyler' Shirt NOW: $99.

Shop the rest of the sale here.

Wildfox - White Label ready for pre - order now! x

2012-01-20T10:49:00.001+13:00

"She is the Native heart, she is all neon light,
she is a love child, she is Wildfox"

Wildfox Couture is an American- vintage inspired women's knitwear brand. Combining great style and unsurpassed quality, Wildfox quickly gained a following amongst celebrities, trendsetters and top retailers worldwide.

Child hood friends Emily Faulstich and Kimberly Gordon are the creative force behind Wildfox. Inspired by sleepovers, beautiful books, fairies, dreams vintage tee-shirts and their friendship the young designers gave birth to their brand based on love and fun!

Check out what we have coming in soon.

Click here to buy Wildfox - White label

Rosie Huntington wearing the 'Born on the Fourth of July' top

'Born on the Fourth of July' Sweater $359

'Wild Eagle' Sweater $359

'American Heart' Sweater available Coral $429

Hello Mr. Magnolia

2012-01-19T14:12:00.000+13:00

We have the most amazing bright pink Magnolia tree outside our office which smells a m a z i n g - we couldn't help but share it with our Ponsonby customers.

Kate Moss in the Sass and Bide 'Raising the Bar' Jeans -Whoop ! x

2012-01-19T10:04:00.000+13:00

Check out how H O T these look on our fav girl Kate Moss. These bangin' new season 'Raising the Bar' Sass & Bide jeans have arrived into our warehouse and will be out in stores this afternoon!

Click here to pre-order away!

The Taschen Portrait of: New York

2012-01-17T13:13:00.000+13:00

New York, the worlds most exciting city, is presented in over 500 historic and contemporary images that show the Big Apple's dynamic past and sensational present.

Below is a sneak preview of the beauty within this book.

Click here to buy this book.

Superette Newmarkets Sale Picks x

2012-01-17T09:35:00.000+13:00

Check out what the Newmarket team are loving during our Summer sale!

They have also informed us that the guys outfit is inspired by Tom Cruise circa Top Gun - go you Top Gun fans!

Bassike 'Crew Neck L/S Tee' $149

Sass & Bide 'A Matter Of Discipline' NOW $399

Studded Chucks $299

Meadowlark 'Diamond Pendant' $409

Toywatch 'Gems Black and Rose Gold' $949

Lindi Kingi Bracelets from $29

Ksubi 'Pigment Print Tank' NOW $79

Jachs 'Tyler Shirt' NOW $99

Nudie Jeans Co 'Grim Tim-Secco Scrappings' NOW $199

Vans 'Era- Dove Dark Green' $99

JEWELS ROCK.

2012-01-16T12:18:00.001+13:00

As we are FINALLY getting an inkling of true sunshine we can't help but over indulge summer bangles and bracelets. We have come to the conclusion that jewels rocks bracelets are highly addictive, we simply can't get enough of them... hows your wrist stacking up?

Above: Nautica Bracelet.

Above: Thunderbird Bracelet.

Above: Tibetan Turquoise Bracelet.

Above: Tibetan Vanilla Bracelet.

Shop the res of the JEWEL ROCKS Collection here.

Trend Alert! Oversized scarves are back at Superette! x

2012-01-13T14:18:00.000+13:00

Oversized scarves are back in Superette and they are bigger and better with two a-m-a-z-a-i-n-g prints to choose from. Check out the babes who are sporting this look.

At only $69 what are you waiting for!!

Click here to buy

Superette 'Leopard Scarf' $69

Superette 'Rose Scarf' $69

Ponsonbys favourite sale outfits for the day x

2012-01-13T12:19:00.000+13:00

YES! It's sale time and we have got the lovely ladies at our Ponsonby store to pick out what they are loving at the moment for the guys and girls, during the most exciting time of the year - SALE TIME!

Mix and match with new season and sale items to make your Summer outfits rock!

WHOOP!

Alice McCall 'I Will Not Follow' Top - NOW $199

Nudie Jeans Co 'Tight Long John - Blue Weft Replica' - NOW $199

SUPER Eyewear 'Panama L Hav & Crystal' - $399

Vans 'Authentic Shoe-Navy' - $99

Jewel Rocks

ATG 'Muscle Top/ Leopard' - NOW $69

Bassike 'Linen Jacket' - NOW $699

I Love Ugly 'Jonty Pant' - $125

Vans 'Authentic Shoe- white' - $99

SUPER Eyewear 'Classic Black' - $299

A Superette Carnival!

2012-01-12T11:26:00.002+13:00

After our little break some of us have come back dreaming of all things carnival, all the chaos and excitement has us at the edge of our seats, we found ourselves thinking up the perfect carnival outfit (see below) we can't help but be inspired for a fresh little window display... stay tuned!

Above: Sass & Bide 'The House Boat' tank was: $290 now: $199.

Above: Sass & Bide 'The Dance' was: $200 now: $150.

Above: Wildfox American Girl Goonies L/S Top was: $249, now: $199.

Above: Flux Light Weight Denim Shorts, was: $169 now: $149.

Above: SGC Gothic Tank, was: $149 now: $99.

Above: Black Noise White Rain 1916 Hi Top Rubber Sole, was: $409 now: $350.

Shop the rest of the sale here.

Handy tips...

2012-01-12T10:32:00.001+13:00

Its true we are always looking for ways to make our lives just that little bit easier, recently we have stumbled upon a few genius idea that make you think why didn't i think of that? Check out a few below...

Using a straw to hull strawberries.

A shoe box lid makes the perfect tray for holding cupcakes.

Baking your cupcakes in ice-cream cones.

Turn your muffin pan upside down, bake cookie-dough over the top and voila.

To see more handy tips click here.

We love sale time!

2012-01-11T15:06:00.002+13:00

YIP!! The big summer sale has begun and we couldn't be more excited

about it! The sale includes all your favs such as... Alice McCall, ATG, Bassike,

Beau Coops, Bec & Bridge, Black Noise White Rain, Camilla & Marc,

Chronicles of Never, Claude Maus, Flux, Friend of Mine, I Love Ugly,

JACHS, Ksubi, Ksubi Footwear, Life with Bird, Lover, Marshall Artist,

Motel, Nudie Jean Co, Salasai, Sass & Bide, Shakuhachi,

Stolen Girlfriends Club, Therese Rawsthorne,

27 Names & Wildfox!

Our staff hand pick their favourite purchases from the sale check them out below...

What do you have your name on?

Above: Stolen Girl Friends Club 'Emma' Boots. WAS: $275 NOW: $220.

Above: Alice McCall 'My Girl' Dress, WAS: $279 NOW: $199.

Above: Camilla & Marc Copper Tip Dress, WAS: $629 NOW: $499.

Above: Black Noise White Rain Rainism Singlet WAS: $129, NOW: $89.

Above: Nudie Grim Tim Dry Dirt Organic WAS: $309 NOW: $199.

Above: ATG x Superette Co-lab Roll Up Tee WAS: $89 NOW: $69.

Shop the rest of the sale here.

WHOOP! The BIG Summer sale on now!

2012-01-11T09:11:00.000+13:00

Uh oh! New Bassike is here, Look out stripe lovers!

2012-01-10T15:39:00.001+13:00

Above: Original Crew Button Pocket Tee.

Above: Stripe Tank Dress 2.

Above: Original Crew Neck Pocket Tee.

Above: Striped Layering Singlet - Navy.

Above: Striped Layering Singlet - Red.

Above: Long Sleeve Pocket Tee.

Rainy days...

2012-01-09T11:47:00.001+13:00

While most of us are a little disappointed with what our 'summer' has offered us, as the rainy, windy days continue we have found a few little things we are enjoying...

Wearing comfy slouchy pants... like these Bassike slouch jersey pants perfect for your rainy days inside.

Nestling into a good book and listening to the rain trickle down your window...

Above: Helmut Newton 'Polaroids' book.

Still being able to wear your favourite boots...

Above: Ksubi Hustler 5.

Heavy duty plaid shirts...Keeping you warm at all the summer festivals.

Above: J.A.C.H.S 'Steve' Shirt.

HAPPY NEW YEAR!

2012-01-09T09:22:00.001+13:00

Wishing you all a very happy new year to all our fellow Superette fans!

What an amazing year 2011 was, Let's make 2012 even better! x x x

MERRY CHRISTMAS ! X

2011-12-23T14:25:00.002+13:00

Stores are open today and tomorrow for your last minute Christmas shopping and then we will see you again on boxing day! WHOOP!

Our mag features in Sharley's tree house!

2011-12-22T11:28:00.000+13:00

Sharley has used our Superette magazine as wallpaper for her treehouse in Byron Bay. Thanks for sending it though Sharley, looks awesome! x x x

Getting a little festive...

2011-12-22T11:16:00.000+13:00

This week we are into all things festive after all it tis the season! Just incase you aren't quite as excited as we are... here are a few pics to get you in the christmas spirit! Enjoy.. xx

WE LOVE SUPER

2011-12-22T10:29:00.000+13:00

We are pretty excited to announce that we have some amazing new arrivals from Super eyewear along with your old favs in a variation of colour ways there are some stunning new styles too. We can't seem to put our finger on our favourite but it seems that we aren't the only ones loving super eyewear at the mo...as seen on the likes of Nicki Minaj, Justin Bieber, Abbey Lee, Beyonce Knowles, Jessica Alba, Lara Bingle & Rihanna

Nicki Minaj wears: Super Flat Top.

Above: Beyonce wears: Super Flat Top - Black.

Justin Bieber wears: Super Flat top - black.

Jessica Alba wears: Super Classics.

Above: Lara Bingle wears: Super Classic - Puma.

Rihana wears: Super Classics - Havana.

Shop the Super collection here.

Helmut Newton - Polaroids

2011-12-21T11:55:00.000+13:00

An incredible collection of Helmut Newton's test polaroids. Polaroids occupy a special place in the hearts of many photo enthusiasts who remember a time when 'instant photography' meant one-of-a-kind prints that developed within minutes of clicking the shutter. What was once a crucial tool for photographers to test their shots before shooting on film has now become obsolete in the face of digital photography. Luckily for us, legendary photographer Helmut Newton saved his test polaroids, allowing a privileged and rare chance to see the tests from a selection of his greatest shoots over a period of decades, including many from the TASCHEN titles SUMO, A Gun for Hire and Work. Put together by his widow June Newton, his collection captures the magic of Helmut Newton photo shoots as only Polaroids can.

Welcome Clink jewels!

2011-12-21T10:46:00.000+13:00

This week we welcome Clink jewels to the Superette jewellery collection. With a range of beautiful semi precious stones which all have different powers and strengths. From the Amethyst which is believed to be a dream stone to help insomnia to the Clear Quartz which is said to be a crystal healing stone whilst amplifying energy.

Above: Net Flourite Skull.

Above: Chain Jade Point.

Above: Net Lemurian Seed Crystal.

Above: Net Smokey Quartz.

Tuesday outfit...

2011-12-20T15:26:00.001+13:00

Gayleen & Cassie have picked out the outfits today. The dudes are off on a sweet safari tour as for the girls a big night out of course, what have you got on today?

Above:

Flux light Weight Drill Shirt.

ATG Double Up Singlet.

Black Noise White Rain Desert Shorts.

Havaianas - Classic.

ATG Travel Bag.

Ksubi Eyewear Ursa Gold/Brown.

Lomo Holga Camera.

Bassike

Above:

Friend Of Mine Diego Boots.

Salasai Frenchie Dress.

Bassike Layering Singlet.

Friend Of Mine Man in Black Jacket.

Toy Watch Heavy Metal Chrono Gold.

Meadowlark Bat Cocktail Ring.

Stocking fillers...

2011-12-20T10:42:00.000+13:00

Stil have a few gifts to buy? Not to worry we have put together the perfect little stocking filler idea's... whether you are just looking for a little extra something or whether you are wanting to splurge on that special someone we have you covered! Below are our top 10 stocking filler ideas...

1. Jewel Rocks bracelets.. the perfect little momento to get you super excited for summer!

2. Havaianas... an absolute must have for the summer season in a range of colours and patterns we are sure to have you covered!

3. Vans authentic's... The ultimate summer shoe, as they get better and better with age, sun and a little TLC a pair of vans as a summer prezzie means you can do no wrong.

4. Franks... no boy can ever have too many boardies and Franks offer a huge range in styles, colours & patterns.

5. Boskke Sky Planters... We can't help but have a little crush on this awesome prezzie, in the kitchen pop your favourite herbs, in the living room an orchid looks simply beautiful. With skyplanters you can now have your favourite plant hanging right above you!

6. Clink Jewellery, each stone has a different meaning to suit who you are buying for. All hand made with natural stones.

7. Katy Did cards, Katy Did creates carefully selected items that may be new, or vintage, or handmade, or locally made, or made overseas... basically all kinds of paper goodness!

8. Taschen Books... A little more extravagant stocking filler with the variety ranging from $30 to $180. But these beautiful books can be added to ones library and kept forever.

9. Lindi Kingi Bracelets... These stunning bracelets do tend to become addictive with a range of colours and charms you can individually pick the perfect one to suit whoever you are buying for!

10. And at number ten of course we could not leave out Rosebud Salve moisturizes your lips with a simply delicious scent!

Have you seen the ATG x Superette Co-lab?

2011-12-19T12:25:00.000+13:00

We have been super busy formulating the perfect little co -lab.. and here it is! The one and only exclusive ATG 'Roll Up' Tee...

This tee doesn't need much explaining! Super cool acid wash black and the best relaxed fit ever. Perfect for guys who like a looser fit tee. We developed this tee alongside ATG for our customers. This will simply work with every outfit. Ladies i think you will fancy this too!

ATG x Superette Co-lab, $89.

Monday's outfit...

2011-12-19T11:57:00.001+13:00

Whoop! With an inkling of sunshine this morning we aren't taking any chances! Today we are bringing out the Havaianas. Heres what we are wearing today!

Bassike V Neck Tee with Tails, $149.

BNWR Desert Shorts, $229.

JACHS Tyler Shirt, $129.

New Era LA Snapback, $79.

Toy Watch, Fluo Chrono Thunder Grey, $619.

Stolen Girlfriends Club, Block Metal Pendant, $299.

Grey Brazil Havaianas, $29.

Bassike Layering Singlet White, $99.

Salasai Frenchie Dress, $369.

Sass & Bide Losing Track Cape/Cardi, $339.

Brown and Graham Gretti Bag, $419.

Life With Bird Existence Belt, $129.

Toy Watch, Heavy Metal Chrono Gold/White, $769.

Havianas Slim Ethnics, $39.00

Lindi Kingi Bracelets from $29.

Strawberry Lip Salve.

Merry this & that from KSUBI.

2011-12-19T10:02:00.000+13:00

Super Art: Liu Xiaofang

2011-12-19T09:54:00.000+13:00

This week we look at the ever talented Liu Xiaofang after recently stumbling across her work we have found ourselves in awe. Liu Xiaofang was recently selected by the Muse'e De L'Eysee as one of today's most promising photographers. The 'I Remember' series below shone above other up and coming photographers making us nostalgic for our past in a sweet uncontrived way.

All images © Liu Xiaofang.

Your Friday gears x

2011-12-16T15:23:00.001+13:00

Check out what our amazing team in Newmarket put together to suss you for your Friday. As part of our '10 days 'till Christmas' theme this outfit is number two on the count down.

Wohoo

H AP P Y W E E K E N D EVERYONE!

ATG 'Double up Singlet' $99

ATG 'Elastic Waist Walk Short' $129

Bassike 'French Terry Crew' $269

ATG 'Travel Bag' $259

Vans 'Piedmont Cord Starter' $59

Havianas 'Silver Fern Jandal' $29

Stolen Girlfriends Club 'Heart Bones Pendant' $199

Toy Watch

Bassike 'Hidden Plackett Silk Shirt' $399

Bassike 'Layering Singlet' $99

Ksubi 'Albercerque - the Roadie' $299

Ksubi 'Hustler 5' 499

Deadly Ponies 'Mr Zebra Messenger' $460

Deadly Ponies 'Mr Lure' $49

Lindi Kingi 'Gold/silver Bracelets '$19

Lindi Kingi 'Howlite' $29
Super 'People Puma Black' $299

Thursday get up...

2011-12-15T17:01:00.002+13:00

Seasons Greetings! All this excitement around Christmas and New Year leaves you little time to worry about what you are wearing through the festive month. Well, we have good news for you! For the next 10 days we will be giving you perfectly planned outfits, from head to toe you will be sussed! Our first outfits (below) have been carefully put together by the lovely Ponsonby girls...

Above:

Chronicles of Never Novus Loose Tapered Rinsed Indigo $339.

Bassike Boxy Canvas Shirt $349.

Bassike Linen Jacket $869.

Brown Graham Ton Bag $429.

9Fifty Snap Back Cinncinati Reds $79.

Van's Authentic Navy $99.

Toy Watch Fluo Chrono Thunder Grey, $699.

Above:

Camilla and Marc Copper Tip Dress $629.

Stolen Girlfriends Club - Jeffrey Campbell Co-lab 'Emma' Boots $275.

Deadly Ponies 'Mr Mini Fill n Zip' $555.

Lindi Kingi Triple Bracelets $59.

Life with Bird 'By My Side Double Belt' $159.

Stolen Girlfriends Club Gold Plated Bow $230.

Ksubi Carina Sunglasses $349.

Sara Happ Lip Scrub $49.

Ponsonby is looking festive!

2011-12-15T11:19:00.002+13:00

Yip Ponsonby is stacked with lots of amazing goodies! The racks are looking brighter than ever and sure to help you combat what ever summer has in-store for us! As if the parcels of Xmas goodies hanging in the window couldn't tempt you enough we have new arrivals from Taschen books, Lomo, Vans and Venucci. We are here to help you get your Xmas prezzies sorted so pop in and see us or visit us online!

Need some gift guidance?

2011-12-15T11:02:00.001+13:00

Struggling to find the perfect gift? Have no fear we are here to help! We have put together a little guide to take the stress out of finding that perfect little something for that special little someone. We cover every avenue from books, sunglasses, shoes and even sky planters! Below is just a litte taster to check out the real deal click here..

What we are into at the mo...

2011-12-15T10:30:00.000+13:00

Denim & Stripes... This little trend has been on our radar for quite sometime now and we can't help but follow it, denim shorties and a slouchy striped jumper is your perfect festival get up.

Fresh fruit, whilst the weather isn't acting as it should for mid december we definitely can't complain about the summer fruits that we have been indulging in.

Camping out & staying up late...this week we are channeling our inner outdoor instincts we dream of camping in the middle of nowhere and falling asleep to the sound of crashing waves...bliss!

Receiving Christmas parcels..Who doesn't enjoy receiving parcels really? Next Friday is the cut off date for Australia and the rest of the world for putting your online orders in! For everyone in NZ the cut off is the 22nd so be quick!!

Napkin art...This delightful little rhino is one of many magic animals being created through restaurants across the globe and we can't help but fall in love with this little gimmick.

Crystal clear blue water...with the end of December drawing nearer and nearer we are definitely getting ourselves amped for our first ocean dip... fingers crossed with the weather.

Cocktails, need we say more? A late afternoon cocktail goes down a treat in anyones book!

Bon fires... Bon fires are yet another summer past time favourite.

Look whats in today's Viva!

2011-12-14T12:20:00.000+13:00

Have you seen todays Viva yet? Two must have items from Superette make a little feature! The Ksubi Carina & the stunning Meadowlark Bone Bow Cocktail Ring!

Above: Ksubi 'Carina' Sunglasses.

Above: Meadowlark Bone Bow Cocktail Ring.

Staff Style: Claire Jackson

2011-12-14T11:13:00.000+13:00

This week we chat to the lovely Claire from Newmarket! We love Claire's bubbly personality and comfy cool style so much in fact that we felt it was time we shared her with you all! Enjoy..xx

Deck the halls!

2011-12-13T16:31:00.000+13:00

Whilst we are very busy get festive here at Superette office we couldn't help but share with you a little inspiration for our latest window display, decorating the tree can be a very daunting task and getting it right first time can be close to impossible... check out a few festive favourites below! How are you decorating yours?

Superette Wellington's new opening hours!

2011-12-13T15:42:00.000+13:00

Haven't quite managed to fit in all your Christmas shopping yet? We have good news for you! Superette Wellington has now altered their hours a little to suit all you late night shoppers better, Merry Christmas!

Super eyewear is here!

2011-12-13T12:34:00.000+13:00

Along with welcoming summer means welcoming a new pair of shades! Super has just hit all stores and online and we are pretty excited about it. With a few new twists to your old favourites Super is sure to have you set for summer with the perfect frame, check out some of the styles below...

Above: Super Flat Top Black & Grey.

Above: Super Flat Top Burnt Havana.

Above: Super Flat Top Cheetah.

Above: Super Flat Top Classic Havana.

Shop the rest of the Super Collection here.

http

Monday Guest Blogger... Jess of Toi Toi Florists

2011-12-12T14:50:00.006+13:00

This week we chat to the lovely and extremely talented Jess from Toi toi florists! Toi Toi florists frequently brighten up our office with beautiful bouquets so we felt it was high time we shared their beautiful arrangements with you all... Enjoy! xx

What inspires you?

Pretty Cottage Gardens, Fashion, Interiors, my Bonsai plants, and the vintage roses in my garden.

Describe your work space?

Toi Toi Floral Boutique is an open plan room, Wooden floors, large communal work bench, with a vintage french feel, a big luscious array of seasonal flowers on one wall, inviting and friendly.

What do you love about your job?

Being able to make people smile , and seeing new varieties of flowers come out.

When did you start at Toi Toi and what made you do it?

I started at Toi Toi about 5 years ago. After a lil' travelling I wanted to get back into the industry.

What do you love most about being a florist?

Being able to work and create with gorgeous blooms all day!!

What is your superette must have list for summer?

It could go on and on but narrowed it down to...

Above: Superette studded chucks

Above: Ksubi Jing Short

Above: You are my sunshine sass and bide tee

Above: Camilla and Marc Pintail dress

D_Luxe Rose quarts moonstone ring

Above: D_Luxe Feather gem ring

What trend has you weak at the knees?

Shoes and Jewellery!!

What is your dream holiday destination?

Today... one of those cute lil' shacks that you walk over the water on a bridge to in Tahiti....it changes every day, my list is really long...

And lastly what are your 5 favourite things about summer?

Hydrangea season

Roadies in the van with my lover Billy

Summer fruit

Snoozes on the beach in the sun

Long warm nights under lanterns with a fun crew

To visit Toi Toi's website click here.

Hello Vans!

2011-12-09T12:42:00.000+13:00

Woo hoo at long last our top up of Van's have arrived and yes they are flying out the door! Your perfect summer shoe for almost any occasion. Pop into store and grab yourself a pair or order some online to ensure you don't miss out!

Above: Van's Authentic White.

Above: Vans Authentic Black.

Above: Van's ERA Shoe.

Above: Van's Authentic Red.

Above: Van's LP106 Shoe.

Above: Sk8 Hi D-Lo.

Above: Van's 106 Moc.

Above: Era CA Shoes.

Happy Friday everybody!

2011-12-09T12:24:00.000+13:00

Attention boys! Say hello to all new Black Noise White Rain.

2011-12-08T13:48:00.000+13:00

Yes, Black Noise White Rain has arrived!! And incase we can't tell we are just a tad excited! Using some of the finest cotton and linen combinations not only does each piece fall almost perfectly but are also a dream to wear! From tee's to jeans BNWR has you covered check out the range below, but be quick it will go!

Above: White Rain Tee, $99.

Above: White Rain Tee - Ribbed, $109.

Above: White Rain Singlet, $79.

Above: Earth Birds Tee, $149.

Above: Rainism Singlet, $129.

Above: Rainism Short Sleeve Tee, $149.

Above: BNWR Singlet, $129.

Above: BNWR Short Sleeve Tee, $149.

Above: Hands in Homme Jacket, $519.

Above: Paganus Short Sleeve Top, $129.

Above: Desert Shorts, $229.

Above: Novus Loose Tapered - Rinsed Indigo, $339.

Another addition to the Superette library...

2011-12-08T12:19:00.001+13:00

Today we welcome yet another little gem to the Superette library! 'Trespass, A History Of Uncommissioned Urban Art' is now in-store and available for online purchase here.

Trespass is made in collaboration with featured artists, examining various events and movements of self expression in the city's social space. Trespass features works by 150 artists and connects four generations of visionary outlaws such as Jean Tingly, Spencer Tunick, Keith Haring, Os Gemeos, Jenny Holzer, Barry McGee, Gordan Matta-Clark, Shepard Fairey, Blu, Billboard Liberation Front, Guerrilla Girls and Banksy.

Check out some of our snaps below!

Click here to shop the rest of the collection...

HELLO, jewel rocks!!

2011-12-07T11:01:00.001+13:00

Yes we can happily say the loooong wait is over! JEWEL ROCKS have arrived, with a range of new members to the jewel rocks family along with the old faithfuls we are sure to have your wrist looking hot all summer long! Check out a few of the styles below...

Above: Jewel Rocks Darling Bracelet, $49.

Above: Jewel Rocks Lady Bracelet, $39.

Above: Tibetan Turquoise Bracelet, $59.

Above: Jewel Rocks Tibetan Vanilla Bracelet, $39.

Shop the rest of the collection here.

ATG Bags are here!!

2011-12-07T08:59:00.000+13:00

Having a little trouble with your Xmas shopping? We think we have definitely found a perfect solution for one of your loved ones! These hot bags are available in-store and online now so be quick as they won't last long!

Above: ATG Leopard Print Back Pack $219.

Above: ATG Laptop Bag $149.

Zoe & Morgan Press & Friends Night.

2011-12-05T19:40:00.001+13:00

With us all in the office trying hard to decide what Zoe and Morgan piece to buy next the press evening last Thursday made it even harder. Every piece looked amazing! Displayed in cute glass domes and alongside dolls furniture we simply could'nt decide on our favorites. With Christmas looming closer by the day these are also the perfect gift for a friend or loved one. Below are a few snaps of the night so you get what we mean. Enjoy. x

Shop the Zoe and Morgan collection here. x

Check out Superette Ponsonbys festive window display! x

2011-12-02T13:46:00.000+13:00

Just look how Christmasy our windows look in Ponsonby! With some great Christmas ideas all wrapped up in giant bows and holly sprinkled everywhere, we can't help but get excited for Christmas! Come in and let the lovely Superette Team help you find the P E R F E C T Christmas gift today

Superette Colab Studded Chucks $299

Nest Pumpkin Chai Candle $59

Lomo Fisheye Compact Camera White $59

Venucci Day Trip Xmas Trees $10

Attention Lads...ONE DAY TO GO!

2011-12-02T11:25:00.000+13:00

Attention lads! one day to go!! Yes our birthday sale ends tomorrow (Saturday December 3rd) and we would hate for you to miss purchasing your staple summer jean check out a few of our favourite styles below...

Above: Ksubi Citch Raw Indigo

Was: $249, Birthday Price: $186.75

Above: Ksubi Gee Gee Next Biggie Smalls

Was: $249, Birthday price: $186.75

Above: Van Winkle - Dust

Was: $279. Birthday price: $209.25

Above: Thin Finn Recycle Replica,

Was: $389, Birthday price: $269.25

Shop the rest of our Mens jean collection here.

Party time!

2011-12-01T14:20:00.000+13:00

The weekend is just around the corner and our birthday celebrations are drawing to an end! Pop into one of our stores or shop online to get yourself a party outfit just in time for the weekend... here are a few of the awesome birthday deals...

Above: Friend Of Mine Devendra Dress.

Was: $609 Birthday Price: $456.75

Above: Sass & Bide 'Mesmerised'

Was: $409, Birthday price: $306.75

Above: Stolen Girlfriends Club Sheer Mesh Slip.

Was: $89, Birthday price: $66.75

Above: Lover Labyrith Body Con Dress,

Was: $929, Birthday price: $696.75

Above: Lover Coven Maxi Dress.

Was: $1089, Birthday price: $816.75

What we are into at the mo...

2011-12-01T10:14:00.034+13:00

First of all we would like to say.. HAPPY FIRST DAY OF SUMMER,

Here is what we are into at the mo...

SAND, SURF & SUN

COLOUR, We are super excited to push the grey's and blacks to the back of our closets.

Summer head pieces...

Vans; nothing says summer better than your good old pair of bright coloured vans, and for those of you who missed out we have more vans arriving next week! To ensure you don't miss out again,

pre-order them here

Peppermint slice is the perfect treat for your summer picnic, This will definitely be our next project for the 'superette bake off'...

Sorbet on a hot summers day... need we say more?

Long warm afternoons...

Summer tee's

2011-11-30T15:15:00.000+13:00

Three more days until our birthday bonanza is over! We are sure you are going to miss the 25% off! Our staff pick our fav summer tee's, what will you be rocking this summer? Check out our picks below...

Above: Black Noise White Rain Paganus Short Sleeve Tee.

Originally: $129. Birthday Price $96.

Above: Stolen Girlfriends Club Lara Tee.

Original Price: $ 139. Birthday Price: $104.

Above: Black Noise White Rain Rainism Short Sleeve Tee.

Original Price: $149. Birthday Price: $111.

Above: Bassike Women's Stripe Heritage Crew T-Shirt.

Original Price: $ 129. Birthday Price: $ 96.

Above: Bassike Open Neck Tailed Tee.

Original Price: $109. Birthday Price: $89.

'Creative Walls' by Geraldine James

2011-11-30T09:58:00.000+13:00

This week we bring attention to a little gem we have hidden in our wee Superette library here in the office. 'Creative Walls' by Geraldine James is a one of a kind inspiring book. Creative Walls will inspire you to organize and arrange your collections on any surface in your home to create character, charm and elegance. Check out our pics below...

Well done Nudie jeans!

2011-11-29T13:05:00.001+13:00

Congratulations to Nudie Jeans they have just won themselves the title from Sports Wear International for the best denim wear! Check out the article here.

Click here to shop our collection of Nudie Jeans...

Look whats in the lastest Fashion Quarterly

2011-11-29T13:00:00.000+13:00

Ohhh la la look what features in this weeks fashion quarterly! Our very own Zoe & Morgan and Superette co-lab 'big star' ring. This little gem is on all of our santa sack wish lists...And we also spy the SGC Jewellery dish.. this is a perfect gift and available here.

We Love Mr Lure!

2011-11-28T14:36:00.003+13:00

We love the Deadly Ponies Mr Lure and it looks as though Rumi Neely does too! Yes you may have guessed this already but the Deadly Ponies Mr Lure is back! In all new colours we couldn't be more excited for this little guys arrival, If you missed out last year don't let it happen again you can pre-order yours here.

Above: Deadly Ponies Mr Lure.

Behind the scenes... Look book #3

2011-11-28T13:22:00.004+13:00

Last week we had heaps of fun shooting our third online look book! Due to release this week it is packed with amazing new summer numbers that is sure to have you in awe! Our talented models Rikihana and Kristina of red11 strut their stuff in some hot summer get ups, check out our pics below and stay tuned for the release!

With special thanks to...

PHOTOGRAPHY BY STEPHEN TILLEY

MAKEUP BY KIRI O’BRIEN FOR MAC

HAIR BY SKY CRIPPS-JACKSON FOR STEPHEN MARR

MODELS: KRISTINA @ RED11 &

RIKIHANA @ RED11

Monday Guest Blogger... Bryony Key Of Diet Coke and A Smoke.

2011-11-28T12:28:00.001+13:00

This week we chat to the ever inspiring Bryony Alexandra Key who is the clever little being behind one of Superettes favourite blogs, dietcokeandasmoke her blog always inspires and gets us through the working week! This week we chat to Bryony about her Superette 'must haves' (although she found it hard to just name a couple), summer, what inspires her and of course what's in her wardrobe! Check it out below.. xx

Who's wardrobe would you raid if you had the chance?

Most definitely Rachel Zoe. Have you seen her collection of vintage fur? I die i dieee!

What is on your Superette summer 'must have' list?

Meadowlark bone bow stack ring

White Farrah sleeve dress.

Studded white chucks!!!!! Perf for rnv splore etc.

Mr Wallet Zebra looks like it would house some taxi cash my eftpos card and iphone nicely.

What inspires you?

MAC, avocado inspired cuisine, the smell of flowerbomb. Confident, happy, strong characters. Oyster mag, clear crisp interiors....

When did you start your blog and what made you do it?

I started to post like 4 months ago or so.... Hazel made a tumblr and i just jumped on th band wagon, and so DC&AS was born.

What do you love most about blogging?

I am an avid avocado fan. And i love it when people write to me saying ive inspired them to try avocado and now they eat it like everyday and are in love etc. I get it like 5 times a day, at least.

What trend has you weak at the knees?

Tanned men in short sleeved floral shirts. Italians do it best.

What is currently on high rotation in your wardrobe?

Rayban aviators, my KW bow birthday necklace, crisp white fresh chucks, turquoise KW tee with a white skull printed on the front and a big split mid back. Poppy orange suckyinney skirt from Kookai.

What is your dream holiday destination?

Currently BoraBora just like everyone else who watches T\the Kardashians...

And lastly what are you 5 favourite things about summer?

Hot concrete at night

Whangamata

Acai Berry Absolute with Franks Lime&Soda

Walking around half nake, constantly

The fact that avocados are like 2 for $1 rather than $4 a pop in winter....

No more fake tan! Wooooo!

We love 25% off fashion and denim!!

2011-11-24T12:30:00.000+13:00

Yes!! Its our birthday and we are celebrating! 25% off all fashion and denim but be quick offer ends December third.. here's what we are getting with our 25% off discount...

Above: Flux Light Weight Denim Shirt.

Above: Ksubi Van Winkle Dust.

Above: Ksubi Peaced Off Tee.

Above: Nudie Grim Tim Dirt Dry Organic.

Above: Nudie Khaki Slims.

Above: Bassike V Neck Tee with Tails.

Above: Stripe High Crew Neck T-Shirt.

Above: Alice McCall 'Since I Met You' Skirt.

Above: Camilla and Marc Pintail Dress.

Above: Ksubi Le Femme Elle Aye Jeans.

Above: Friend Of Mine Devendra Dress.

Above: Shakuhachi Snap Tank Dress.

Above: Stolen Girlfriends Club Teen Queen Concrete.

YIP!! ITS OUR BIRTHDAY and boy do we have a gift for you...25% off all fashion and denim.

2011-11-24T10:25:00.000+13:00

Superette Staff Style: Gayleen Hamilton.

2011-11-23T10:39:00.001+13:00