In the summer of 2006, Nudie Jeans announced a goal of being a 100% organic denim collection... and as of the latest 2012 collection (and the drop we have just received), they have now has achieved this goal.
When Nudie first started on their quest, very few of their suppliers actually offered organic fabrics of cottons. As such, it has taken a long time for Nudie to find the right suppliers that shared their like minded goal. The company went through a number of overhauls of their supply chain process along the way in order to develop their own top quality fabrics. Sourcing out the best organic cotton from suppliers in Turkey and Italy has enabled Nudie Jeans to finally produce their collection which is made entirely from organic cotton and where all pocket linings, buttons and rivets are made from organic raw materials as well.
Congratulations Nudie! We are proud to be stocking your 100% certified organic cotton denim. In time with our first new season Nudie delivery, we picked the brains of Nudie’s gorgeous Australasian sales manager Bec Stell.
My job title is… Nudie Jeans Australasian Sales Manager
The best thing about my job is… I get to work with not only the best Denim brand in the world but I also get to travel to Sweden regularly to our head office which, for me is like regular trips to Willy Wonka’s Chocolate Factory.
When I was growing up I wanted to be…A Ballet Dancer.
My signature style is… Blue Jeans, White Shirt.
And my hero piece for this season is… My new pair of High Kai Black Black. They are my staple for every winter outfit.
And when I’m in my hometown I love hanging out at… Nelson Park beach, Bondi Beach, Palm Beach.
I can’t live without… My 2 Chocolate Labradors, My Husband and The Beach!
My favourite magazine is… Russh, Vanity Fair
I love grabbing my lunch from… Bourke Street Bakery, Kitchen By Mike
On my iPod right now is…We Are Augustines!!
As a special treat, I love to… Buy ridiculously expensive shoes
In five years I’d like to be… Hopefully doing the same thing i’m doing now
Do you have a pet? What / who is he? I have two 4 year old Chocolate Labradors. They’re brother & Sister and their names are Kona & Billie. They are my babies!
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